Curated by Paola Antonelli the exhibition brings together diverse design projects that haven’t been highlighted before and includes numerous projects that we know and admire from around the world. From interfaces, appliances, products, installations, films, websites, games, to speculative objects, tools, visualisations, and information systems, the exhibition bravely takes on contemporary design head-on:

21st-century culture is centered on interaction: “I communicate, therefore I am” is the defining affirmation of contemporary existence, and objects and systems that were once charged only with formal elegance and functional soundness are now also expected to have personalities. Contemporary designers do not just provide function, form, and meaning, but also must draft the scripts that allow people and things to develop and improvise a dialogue.

The two projects, Immaterials and Nearness, both produced with BERG, are featured as films. Both of these projects translate obscure and often misunderstood technologies (like RFID) in a way that directly resonates with the exhibition’s intentions:

“Designs that enhance communicative possibilities and embody a new balance between technology and people, bringing technological breakthroughs up or down to a comfortable, understandable human scale.”

It’s good that such design research work can be placed in a culturally potent setting, and that otherwise overlooked aspects of contemporary design is exhibited to such a broad audience. In it’s related review of BERG’s work, the New York Times talks about the work in Talk to Me:

“Technology has tremendous potential to enhance our lives, if — and it is a big if — it can be “translated” into forms that make it useful, attractive and accessible. Otherwise even the most promising technological advances risk seeming so opaque and intimidating that we will not make the most of them.”

The exhibition has been reviewed by CNN, the New York Times, Fast Company and the Wall Street Journal amongst others. It runs until 7 November 2011. We highly recommend it! Do check it out if you are in NYC.

More pictures from the opening event. And if you can’t make it, watch the two films here:

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Creativity contacted us for a “Behind the Work” feature where Jack Schulze goes deeper into the film:

“RFID is a complex and fairly abstract technology to grasp. We have to be careful in how we communicate with it. There are many leaps of imagination and understanding required to grasp it and hold a useful model of how it works and what is happening, let alone see how it maps usefully and elegantly into the world around us. The familiarity of the chain reaction form, means the audience quickly grasps that the normal kinetic transfer of force in the sequence is replaced by invisible forces that work very closely together. Like invisible digital breaths between objects. Because the form was familiar, our hope was the concept of nearness without touching would be clearly understood.”

Shots Magazine asked us to write about new design futures with rfid chips. Here we went a bit further into our film production process in general:

“There has been constant refinement of the production techniques not only to convey designed objects and their surroundings evocatively, but also the invisible layers of interchange and interaction that are increasingly both digital and physical. It turns out that contemporary cinematic techniques such as motion tracking, match moving and the integration of video with 3D motion graphics are ideal tools for visualising, prototyping and communicating about ubiquitous technology.”

And—in a twist that I find particularly satisfying—the UK newspaper Metro wrote about the film, calling it a ‘fun glimpse at a future where you control machines by waving your mobile at them, and everything goes ‘beep’ as you walk by.’

Since Metro is distributed mainly on public transport, it’s lovely to think of their 1.3 million readers all clutching their Oyster cards while reading about the film.

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It is great when a project is not just just well received, but thoroughly understood and appreciated for the underlying reasons it was made. The purpose of making the film was to introduce the ‘magic of proximity’ which is largely left out of the discourse around RFID. The film attempts to communicate the delicate and subtle aspects of a rather obscure technology, so we were pleasantly surprised by the engaged, thoughtful and broad discussions that it has initiated.

Adam Greenfield was one of the first people to pick up on the intertwined concept and aesthetics:

“What really gets me about it is the fusion of technical insight, aesthetic sense, skill in execution and sheer patience it represents. If every made thing in the world were even one-twentieth as carefully thought out as the most offhanded gesture here, we’d all of us be in inestimably better shape.”

While Lisa Smith at Core77 immediately saw the way in which the film explores RFID from a new direction:

“The video very sensitively explores the physical implications of proximity, using RFID for much more than identification.”

Moving Brands responded to the strong legacy of Fischli & Weiss and Honda Cog but saw how:

“Nearness takes the Fischli & Weiss concept further though as it explores how modern day interactive technologies (RFID) with the use of proximity detection make “touching” redundant. It’s an original modern day version of a masterpiece.”

We have always framed the film through a vivid memory of our first viewing of Der Lauf Der Dinge. But a cultural reference that emerged very quickly was Heath Robinson and Rube Goldberg. The Goldberg reference in particular stuck in many discussions, where the relative merits of physical versus virtual interactions were argued out. On Boingboing some commenters disparagingly described Nearness as the “Phantom Menace of Rube Goldbergs”, while another commenter thought the electronic aspect added a contemporary twist:

“The fact that it is entitled “Nearness” and each interface is from indirect interaction elevates this from science project to art for me.”

Guybrush over at Warrenellis.com has an amusing take on RFID chain reactions that manages to take RFID paranoia to new heights:

“Would be funnier with one of the new Barclaycards: swap your card to pay for groceries, see how thieves invisibly get your number, print a cloned card which is then used to access your bank account and to transfer all your money to Russia, where mafia associates can use it right away to pay for a plasma tv on the web which is then delivered to them in a few minutes. Closing shot of smiling Putin-lookalike turning on the tv by remote control.”

There were lots of lovely links from Delicious:

“A nice way to demonstrate near-field communication without getting all swipe-to-pay-for-x” by technekai

“No surprise, but this single page has possibly the highest concentration of awesome on the internet.” by Blaine Cook

“Lovely film of glancing blows, near-misses, wielded fields, touches-without-touching” by Rod McLaren.

And Twitter:

“Now mildly obsessed by non touch thanks to the awesome twist” by macintosh

“Beautiful piece of design and thinking. Like Moustrap for the digital generation.” by TheLeith

“Quite a thought provoking movie, such a rich capture of the nearness concept” by Dries De Roeck

But we’ll leave the final word (for now) to Bruce Sterling:

“Just cut to the chase and give them the Nobel, that’s what I say.”

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