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	<title>Touch &#187; hype cycle</title>
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	<description>Interaction with RFID and NFC</description>
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		<title>RFID in the trough of disillusionment</title>
		<link>http://www.nearfield.org/2009/08/rfid-in-the-trough-of-disillusionment</link>
		<comments>http://www.nearfield.org/2009/08/rfid-in-the-trough-of-disillusionment#comments</comments>
		<pubDate>Tue, 18 Aug 2009 09:53:00 +0000</pubDate>
		<dc:creator>Timo</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[doom]]></category>
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		<category><![CDATA[hype cycle]]></category>
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		<guid isPermaLink="false">http://www.nearfield.org/?p=1167</guid>
		<description><![CDATA[Last week Gartner released their hype cycle for technologies in 2009, and what do we find at the very bottom of the trough of disillusionment? The hype and doom predictions around RFID and NFC have been fun to watch, but we&#8217;re happy to be working with a technology that is now mature and cheap enough [...]]]></description>
			<content:encoded><![CDATA[<p>Last week Gartner released their <a href="http://www.gartner.com/it/page.jsp?id=1124212">hype cycle for technologies in 2009</a>, and what do we find at the very bottom of the trough of disillusionment?</p>
	<p><a href="http://www.nearfield.org/wp-content/uploads/2009/08/169368_0001.gif"><img src="http://www.nearfield.org/wp-content/uploads/2009/08/169368_0001-500x372.gif" alt="Gartner Hype Cycle" title="Gartner Hype Cycle" width="500" height="372" class="alignnone size-medium wp-image-1168" /></a></p>
	<p>The hype and doom predictions around <acronym title="Radio Frequency IDentification (A method of identifying unique items using radio waves. This is typically achieved with communication between a scanner or reader and a tag that contains data on a microchip)">RFID</acronym> and <acronym title="Near Field Communication (a short-range wireless technology mainly aimed at usage in mobile phones.)">NFC</acronym> have been fun to watch, but we&#8217;re happy to be working with a technology that is now mature and cheap enough to be useful. (We disagree with ReadWriteWeb that it is <a href="http://www.readwriteweb.com/archives/fear_and_impatience_are_killing_the_nabaztag_bunni.php">fear of <acronym title="Radio Frequency IDentification (A method of identifying unique items using radio waves. This is typically achieved with communication between a scanner or reader and a tag that contains data on a microchip)">RFID</acronym></a> that is potentially <a href="http://www.engadget.com/2009/08/11/nabaztag-cant-make-rfid-cool-has-to-file-for-bankruptcy/">killing Violet</a>, more like a lack of compelling user-experience).</p><p>No related posts.</p>]]></content:encoded>
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