This spot advertises the new contactless barclaycard that uses RFID technology to make contactless payments. The ad was made by BBH London with creative director Pete Bradly (more info and making of videos). Interesting to see a one minute commercial explain touch/contactless technology.
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Touch is a research project that investigates Near Field Communication (NFC), a technology that enables connections between mobile phones and physical things. We are developing applications and services that enable people to interact with everyday objects and situations through their mobile devices. More...
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