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[T]touching carries important social connotations and the toucher should be cognizant of these, and beware of what he does; should he touch the wrong person in the wrong way, for example, a social superior to whom he should be expressing respect rather than camaraderie, he will be identified as ill-mannered or uncouth. The point throughout is that manners do count.

  • Source: Phillips, Herbert P. Thai peasant personality: the patterning of interpersonal behavior in the village of Bang Chan. Berkeley and Los Angeles, Calif.: University of California Press, 1966.
  • Culture: Central Thai
  • Location: Asia