Touch at MoMA, NYC

We’re very happy that two works from the Touch project are featured in the latest exhibition ‘Talk to Me’ at the Museum of Modern Art in New York. We’re proud to be exhibited alongside so much outstanding work of contemporary design practice and research.

19 July, 19.50

Curated by Paola Antonelli the exhibition brings together diverse design projects that haven’t been highlighted before and includes numerous projects that we know and admire from around the world. From interfaces, appliances, products, installations, films, websites, games, to speculative objects, tools, visualisations, and information systems, the exhibition bravely takes on contemporary design head-on:

21st-century culture is centered on interaction: “I communicate, therefore I am” is the defining affirmation of contemporary existence, and objects and systems that were once charged only with formal elegance and functional soundness are now also expected to have personalities. Contemporary designers do not just provide function, form, and meaning, but also must draft the scripts that allow people and things to develop and improvise a dialogue.

19 July, 19.53

The two projects, Immaterials and Nearness, both produced with BERG, are featured as films. Both of these projects translate obscure and often misunderstood technologies (like RFID) in a way that directly resonates with the exhibition’s intentions:

“Designs that enhance communicative possibilities and embody a new balance between technology and people, bringing technological breakthroughs up or down to a comfortable, understandable human scale.”

19 July, 19.56

It’s good that such design research work can be placed in a culturally potent setting, and that otherwise overlooked aspects of contemporary design is exhibited to such a broad audience. In it’s related review of BERG’s work, the New York Times talks about the work in Talk to Me:

“Technology has tremendous potential to enhance our lives, if — and it is a big if — it can be “translated” into forms that make it useful, attractive and accessible. Otherwise even the most promising technological advances risk seeming so opaque and intimidating that we will not make the most of them.”

The exhibition has been reviewed by CNN, the New York Times, Fast Company and the Wall Street Journal amongst others. It runs until 7 November 2011. We highly recommend it! Do check it out if you are in NYC.

19 July, 19.48

More pictures from the opening event. And if you can’t make it, watch the two films here:

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