Conferences make great places for relatively large scale testing grounds of new technologies, with their self-contained setting, physical venues, registered participants and impetus for social networking. Two years ago we built our RFID photo booth at Picnic 07, which was a huge success. Since then Mediamatic has run the experiment again and has been nominated for a SpinAward award for the emerging ikTag and Interactive Social RFID Games.
The ikTag is an extremely simple interface for social networks, both on and offline. Mediamatic developed the ikTag for people to do nice stuff with their online profile without sitting behind your computer. The ikTag is an innovative and cultural application of RFID technology.
Also, in the past few days, O’Reilly has launched an RFID system at Etech:
That’s why we are giving all of the attendees at ETech RFID tags that can be linked to their conference profiles. Activating your RFID tag and linking it to your profile will be completely opt-in, but with these tags you can interact with several projects we’ll have at the conference.
As we discovered with the Picnic photo booth, there are lots of interesting opportunities to be discovered when a physical tag is linked to a social network…