Place and product-based collaborative filtering

In March 2006 fourth year interaction design students at AHO conducted intense one-week investigations into Near Field Communication in a project called Touchable services. See more student projects.

Jon Olav Eikenes, Guilia Schneider, Bjørn Erik Haugen and Marie Wennesland created a high-level concept that proposed the idea that once we start to use our phones to pay for things, couldn’t we also start to use collaborative filtering of places and purchases?

touchable_service05.jpg

As ‘wallet phones’ become commonplace across Asia, we need to think about how these applications will be created and marketed here in Europe. What ‘added value’ will these phones offer over cash or credit cards? In this scenario, the ‘wallet phone’ not only let the user know how much they have paid, but it will recommend and offer social commentary on their choice of both products and places.

touchable_service06.jpg

Building an ‘Amazon’ for places and products is interesting because it builds upon everyday transactions and behaviour. The data that users and communities could pull out of these transactions is potentially very rich and useful. It also raises privacy concerns, but with the focus on users or communities owning and managing their own data on their personal devices, this project advocates for user-agency in such a system.

More details and images at Jon Olav’s & Giulia’s weblogs.

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This entry was posted in Interaction design, Mobile, Product design, Projects, Research, Retail, Service design, Student projects and tagged , , , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

2 Trackbacks

  1. By Interactions of transactions · Touch on 3 July 2007 at 20:39

    [...] Touchable services project: Place and product-based collaborative filtering. [...]

  2. By Mobile payment demo · Touch on 25 July 2007 at 13:50

    [...] The near-future success of NFC depends on the usability of mobile payments and ticketing. As interaction designers we of course argue that the success hinges on good design of this experience and recent news suggests that there is little to recommend mobile payments unless they offer some useful new features (see Place and product based collaborative filtering). [...]

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